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ActionWhat the rule does when the conditions are met

ConditionsEvery metric the product exposes; stack as many as you need

Match

AND

Lookback periodSales figures exclude the last 48 hours; Amazon takes that long to finalise them

Since last adjustmentEvaluates data from the last bid change until now, capped at the maximum window. Resets after each adjustment.

First runMax window

Last X daysEvaluates a fixed rolling window. Can auto-expand to 14 or 30 days if conditions are not met.

ScheduleWhen the rule runs

Runs

StartEndoptional

CampaignsLimit where this rule applies

Water Bottles · Broad · DiscoveryWater Bottles · Exact · Core terms

This rule, in plain English

Updates as you edit

WhenACoS < 20% AND Clicks ≥ 15

ThenRaise bid by 10%

DataSince last adjustment · first run 30 days · max 30 days

RunsDaily

On2 campaigns

LogEvery change recorded with these numbers

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