Every decision an expert makes before launch.
Whether you're launching a product or rebuilding what's already there.
< 100 reviews: building social proof
100–500 reviews: scaling winners
500+ reviews: optimising for margin
A fifth of your keywords earn nearly everything.
Your structure doesn't know which fifth.
Winners sit in campaigns full of terms that barely convert.
One budget, split by Amazon between all of them.
No two products get the same build.
Phase, reviews, price, creatives, budget: it all changes what gets built.
Budget goes where it's needed now.
Decided per campaign, before you've spent anything.
Every keyword, placed on purpose.
Sorted by relevance, intent and opportunity. Placed where each one can win.
Every term in one place. Waste in none.
So your bid rules act on a term's whole performance, not a fragment of it.
A job that takes an afternoon by hand, and gets skipped.
Change anything before it's real.
Add or remove campaigns, keywords, targets and negatives.
Nothing is created in your account until you say so.
Built once. Managed by rules from then on.
Everything downstream runs inside the structure it built.
Let your rules run tonight.
Set up your first rule in minutes. Wake up to a log of exactly what it did.