Your best hours are the ones you're not running in.
Budgets that adjust themselves, on the same engine as everything else.
| Enabled | Rule | Status |
|---|---|---|
| Capped and converting | Active | |
| Capped and bleeding | Active | |
| Weekend headroom | Active | |
| Launch guard | Active |
A capped campaign isn't slowed down. It's switched off.
Budget runs out, the campaign stops serving.
Everything after that hour goes to someone else.
You find out tomorrow, if you look.
Raise it before it runs out.
Same builder, the same ten metrics plus two of the budget's own, at campaign level.
ten metrics: ACoS, ROAS, CPC, CTR, CVR, impressions, clicks, conversions, cost, revenue, plus budget used in a day and budget utilization (%)
Money moves toward what's earning.
Raise a campaign that's capped and converting.
Lower one that's spending its budget badly.
Which campaigns, how often, and a log of every change.
Run it on one campaign, a product, or the account.
Set the schedule: daily, or as often as you need.
Every adjustment is logged with the reason it fired.
| Campaign | Change |
|---|---|
| Product A · Exact · Core termsCampaign | Budget raised+20% |
| Product A · Broad · Head termsCampaign | Budget raised+20% |
| Product B · AutoCampaign | Budget lowered−20% |
| Product B · Exact · Core termsCampaign | Left aloneconditions not met |
| Product C · Product targetingCampaign | Budget lowered−20% |
| Product C · Exact · Core termsCampaign | Budget raised+20% |
| Product A · AutoCampaign | Left aloneunder the cap |
One of four rule types.
Bids, negation, harvesting and budget, on one engine.
Let your rules run tonight.
Set up your first rule in minutes. Wake up to a log of exactly what it did.