Same product, same price. Nearly double the revenue at a higher margin, so more than twice the profit, within 60 days of the restructure. August against August, a year apart, so the season is the same.
60 days from the restructure to the result. The comparison is August against August, a year apart, so the season is the same.
Six steps, in the order they happened. The year between the two figures is only the comparison: the same month, so the season is the same.
Too many campaigns for one product, and far too many keywords across them, the same ones repeated, each keyword's data spread thin.
From our own search term reports: fewer campaigns, fewer keywords. Every irrelevant term went in as a phrase negative, in every campaign. Every exact keyword got an exact negative everywhere else, so its data landed in one place.
Our target ACoS was 20 to 30%. Three rules, one per tier outside it, all on the same condition: at least 15 clicks since the last adjustment. Only the ACoS threshold changed between them.
Recommended first, approved by us, so wasted clicks stopped dragging good keywords down.
A search term that kept converting got its own exact keyword, with an exact negative in every source campaign.
Nearly double the revenue at a higher margin, so more than twice the profit, within 60 days of the restructure and the rules going live. August against August, a year apart: same product, same price, same season. The Shopkeeper rows are below.
More than twice the profit, at a higher margin.
Product anonymised. The result is ours, from our own account; the rule visuals use demo data.
Set up your first rule in minutes. Wake up to a log of exactly what it did.